Fulfilling social responsibilities and expressing social solidarity is the duty of not just the state social organisations and common masses but also of the Corporates and the celebrities. The Kollam tragedy and the drought in Maharashtra are very painful. We  should willingly and unitedly extend a helping in the hour of crisis, curtailing some of our extravagances like IPL and other such glamorous activities..... diverting the money and resources involved to the aid of the sufferers.